Monday, October 10, 2011 | 9:30am - 5:30pm

As online games evolve, the need for a diverse offering of virtual items is becoming a key factor in maximizing ROI. The new GDC Virtual Items Summit is dedicated to offering a deep-dive exploration on the best design and monetization techniques for virtual goods in leading online games. What are players buying, and how can you design your game's economy to make your players happy and make you money? Leading developers will share real data on their successes stories, pitfalls, and best practices on this vital subject.