Live

New for 2010, the Live track will discuss successful strategies post-launch. Industry shifts in the last few years have led to a wide array of new techniques and technologies that can help increase profitability and retention. Topics include metrics-driven Live development including split-testing and funnel optimization, design patterns for viral mechanics and retention features, Live team composition, the balance between customer service and community relations, operations issues, QA in a live environment, and more.

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Sessions Announced

	Learning from MYTOWN: Maintaining a Game Post-Launch with 8 Employees, Not 800 Speaker: Jason Moore (Broken Bulb Studios)
	Surviving Social Media: Advice From The SOE Playbook Speaker: Linda Carlson (Sony Online Entertainment)
	Building A Successful Business After Launch through Rapid Iteration Speaker: Brett Durrett (IMVU, Inc.)
	From SHADOWBANE to WIZARD101: Strategies for Expanding Player Communities and Sustaining Enthusiasm After Launch Speakers: J. Todd Coleman and Josef Hall (KingsIsle Entertainment)
	Gaming for Kids -- The Evolving Landscape Speakers: Richard Weil (Metaverse Mod Squad), Rebecca Newton (MindCandy.com)

View all Live Track sessions here.

Who Should Attend the Live Track?

The Live track is ideal for industry professionals developing and iterating games in a live environment. Attendees will learn how to:

• Build successful businesses with systems that utilize A/B testing and instant customer metrics that enable you to deploy new software at a rapid rate.
• Sustain online communities that transcend genre and generation by engaging public conversation and maintaining new and relevant content.
• Conquer post launch issues including time and money efficiencies, crafting audience-specific messaging, engaging and motivating fans, managing multiple social media games, and fortifying brand strength.

Learn more about why you need to be at GDC Online this October.

Check back regularly for ongoing session announcements.