Customer Experience
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New for 2011, the Customer Experience Track will discuss successful strategies to attract, retain and effectively monetize your players. Industry shifts in the last few years have led to a wide array of new techniques and technologies that can help increase profitability and retention by increasing player satisfaction and engagement. Topics in this track will include metrics-driven post-launch development, design patterns for expansion content, building and managing communities, policing user-generated content and managing community channels, valuable tools, scale management approaches, anti-fraud tactics, security safeguarding and more. |
Keynote
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Chaos in Motion: Transmedia as a Living Community Experience Speaker: David Calvo (Ankama) |
Session Highlights
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DEFCON: A Basic Guide to Crisis Management Speaker: Valerie Massey (CCP) |
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Threat Modeling for Game Developers Speaker: Stephen Beeman (Gizmocracy) |
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League of Legends: What it Means to Be Player-Focused Speaker: Steve Mescon (Riot Games) |
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Do the Math: True Value of Fresh Daily Content Speaker: Megan Bell (Mind Candy/Moshi Monsters) |
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Community Management Best Practices from the Console Side Speaker: Kellie Parker (SEGA of America), Stan Press (ASTRO Gaming), Cade Peterson (Sony Computer Entertainment America) and Kathleen Sanders (Microsoft Studios) |
Check back frequently for session updates.
