Business & Marketing
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The Business & Marketing track will focus on the keys to successful MMO development, monetization successes and pitfalls, viral growth models, the casualization of MMOs, minimizing the damages of fraud, hacking, farming and best practices to growing your game outside of a traditional publisher model.
Sessions Announced
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Europe: The Next Big Thing In Gaming Speaker: Heiko Hubertz (Bigpoint GmbH) |
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The Chinese Game Market: Planning To Win Speaker: Jeff Goodsill (Tencent Boston) |
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Here There Be Dragons: Avoiding Dangers in Virtual Property Speaker: S. Gregory Boyd (Davis & Gilbert) |
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Managing Your Acquisition Funnel Speaker: Daniel Block (CCP Games) |
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Opportunities in the Russian Online Game Market Speaker: Sergey Orlovskiy (Nival Network) |
View all Business & Marketing Track sessions here.
Who Should Attend the Business & Marketing Track?
The Business and Marketing track is ideal for business development professionals looking for advice and best practices on managing the player acquisition funnel, development platform trends, and monetization strategies. Attendees will learn how to:
- Evolve successful games to accommodate trends in monetization, game funding, and game marketing. Learn how to incorporate these shifting trends to create the next breakthrough game.
- Expand your game’s market share and profitably by adopting new game genres, platforms, and monetization solutions.
- Implement web-safeguards to ensure government compliance of your game by collecting funds, auditing your assets and liabilities, and understanding user regulations to avoid legal pitfalls.
Learn more about why you need to be at GDC Online this October.
Check back regularly for ongoing session announcements.
